![]() ![]() ![]() Second, if it’s light grey and is incorporated in a long wall of text or disclaimer, those willing to unsubscribe from you will rather click Spam than waste time making it through text volumes.Īs for another email footer example, you can organize links against a contrast background so that they easily catch the eye. ![]() First, it improves email usability and accessibility. The user should be able to quickly find it. The technique mostly applies to email signatures, but some email footers can benefit from it as well.Īny clickable link, especially an unsubscribe link, should be highlighted in color or underlined. It improves readability and helps save the heights. They help fit big content into a small area without making it look messy.Īs for one of the possible email footer examples, you can use a vertical bar or other glyph dividers to separate pieces of text on the same line. When you need to squeeze extensive info into a limited space, consider using dividers. Don’t make too big paragraphs and sentences and keep your graphic elements simple unless a sophisticated design is part of the overall concept of the particular campaign. If you send to the GDPR-regulated countries (EU mostly), you need to explain why you’re sending the email.Įach new logical section should be placed in a separate container or separated from the previous text with enough white space. Include Basic InfoĪs you’ve hopefully read in the first section, a footer is better to include such info as contacts, social media icons, unsubscribe link, and a legal link. Sometimes a signature can be part of the body and is followed by a standard footer.Īll tools you need to create and send automated mass and transactional emails Get Started How to Make Email Footer - Footer Design Best Practicesīelow are some of the best practices and email footer examples you are welcome to leverage. ![]() When it comes to automated emails, personalized email signatures make them look less automated and more human-like. In business emails, especially B2B emails, email signatures provide the important info on the sender and give you the idea of who’s trying to reach you. They’re typically smaller in size and volume and include information on the sender: Here are two good email footer examples:Įmail footers of cold emails, plain-text emails, business emails, or emails written on behalf of a person rather than a company are called email signatures. And definitely all links you provide should lead to the corresponding pages. The main requirement will be the same for any design: a footer should be clear, consistent and easy to read and navigate. There are numerous ways to organize this information within a template, and it’s up to you to stick to whatever you like. Explanation why you receive this email, etc.Some other typical elements of a professional email footer usually include: Promotional email footer: Usually, when sending emails of promotional nature, companies add a promotional email footer at the end to let readers take a quick look at an email content and use a discount or jump to sale, for example. Social email footer: In this type of email footer, you can add social media icons and encourage your subscribers to stay in touch with your brand on social networks. Legal email footer: A legal footer includes legal disclaimers, terms and conditions, and privacy policies that are relevant to your email content and your business. What's more, any email footer template you are about to use should contain such a link since this is one of the core requirements for keeping your letters deliverability high. Unsubscribe email footer: As the name suggests, it includes a link or button that allows subscribers to opt-out of receiving your emails. Although there is no fixed list of required foot elements, their presence in an email footer design allows for classifying email footers into different categories:Ĭontact information email footer: This type of footer includes your company's contact information, such as your physical address, phone number, email address, and social media profiles. A footer is the last block of the marketing email. Let’s get started by discovering what is an email footer and what essential elements it usually has. That’s why in this article, we will take a look at the email footer examples and best design practices that you can use for your email campaigns. But whatever the design of your emails, they most likely have a footer. The design of email marketing campaigns comes in many shapes and faces: plain text, off-grid layout, clear structure, minimalism, photo collages, focus on video, animation, etc. ![]()
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